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National School Lunch Program Outreach Toolkit
The templates and resources on this page are designed to help promote the importance and value of school meals. All materials may be tailored to meet local needs.
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Marketing Tools and Talking Points
Resources and tailored messages for marketing and talking to your community about school and summer meal programs.
Marketing School & Summer Meals
English
Spanish
School Meal Talking Points
English
Spanish
Print Ready Resources
These materials are ready to download, print, and distribute.
Postcard Template
Clings
English
Social Media
Want to promote school meals to families? Research shows using Facebook is a great strategy to reach them. Instagram is also a great tool to reach students to promote participation in school meals.
Instagram Posts
English
- Download Instagram Post 1 English"A week of lunches off-campus can cost what you make in an entire shift of work"
- Download Instagram Post 2 English
- Download Instagram Post 3 English
- Download Instagram Post 4 English
- Download Instagram Post 5 English
- Download Instagram Post 6 English
- Download Instagram Post 7 English"Where's Everyone Going for Lunch? Stay on campus to save time and money and eat well."
- Download Instagram Post 8 English
- Download Instagram Post 9 English
Spanish
- Download Instagram Post 1 Spanish
- Download Instagram Post 2 Spanish
- Download Instagram Post 3 Spanish
- Download Instagram Post 4 Spanish
- Download Instagram Post 5 Spanish
- Download Instagram Post 6 Spanish
- Download Instagram Post 7 Spanish
- Download Instagram Post 8 Spanish
- Download Instagram Post 9 Spanish
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Customizable Resources
Offer versus Serve Letter to Households Template
[District name and department title] uses a menu planning option called Offer versus Serve at [breakfast and/or lunch]. Offer versus Serve allows students to select and decline some of the foods offered at each meal. Offer versus Serve helps reduce food waste and allows students to take foods that meet their preferences and hunger levels.
At breakfast, students may select from grains, fruit and milk. At lunch, students may select from grains, protein foods, fruits, vegetables and milk. Offer versus Serve requires students to select at least ½ cup of fruits and/or vegetables and at least two other foods items or components for their free meal. Students may also select all food items offered for the meal.
The meal programs are designed to provide students with well-balanced meals to meet their nutritional needs and fuel their learning. Our program receives federal and state funding for each meal that meets the U.S. Department of Agriculture requirements. This funding helps us provide free meals to all students. When students select less than what is required for the free meal, such as only a carton of milk or an entree, we do not receive funding and must charge an a la carte price to cover the costs.
[Optional: insert additional information about a la carte prices or student accounts].
Each cafeteria has signage posted explaining what students may take as part of their free meal. [Department title] staff are also available to assist students with selecting foods.
Please reach out to [name and contact information] with any questions.
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