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School Nurse Recognition and Recruitment Communications Toolkit

blue banner with text school nurse recognition and recruitment communications toolkit and images of two nurses after the text

Overview and How to Use This Toolkit

The high value and impact of school nurses were underscored during the pandemic, leading to a rise in demand for school nurses in districts across the country. Due to a nationwide school nurse shortage, there is a need to inspire more nurses and nursing students to pursue a career within a school district. To support schools and districts with this endeavor, CDE created this marketing toolkit to be used by any Colorado school or district for the purpose of recruiting new school nurses and recognizing and retaining current school nurses for their contributions to students, staff and community health and well-being. All files are provided in English and Spanish. Schools and districts are welcome to use these tools as is most helpful for their specific needs.

This toolkit has a variety of resources that schools, districts and hiring managers can use to help:

  • Spread the word about the value and impact school nurses have on students and school communities.
  • Target and inspire nurses and nursing students to pursue a career within a school district.
  • Retain current school nurses through recognition and appreciation.

How to use this toolkit:

The files and copy provided in this toolkit can be used for print, newsletters, social media, presentations, posters and other forms of internal and external e-communications. Each file was designed for multipurpose use and are available for download in English and Spanish and in multiple formats:
If you need formats not already provided, please contact Jacklyn Thompson at thompson_j@cde.state.co.us.

Key links:


Infographic - The School Nurse Ripple Effect

Purpose of this infographic:

  • To visually demonstrate the far-reaching impact a school nurse has on the entire school community. Raise awareness of the benefits and value of investing in school nurses.
  • Inspire interest in a career in school nursing.
  • Recognize, honor and appreciate them for their service and impact, especially during, but not limited to, the pandemic.
  • To support Colorado school districts in recruiting, hiring and retaining school nurses.

Intended audience for this infographic:

  • School/district staff
  • Current and graduating students at nursing schools
  • School community members, parents, students
  • Current school nurses
  • Those considering a transition to the school nurse profession

Ripple Effect infographic about the impact school nurses have on a community. Alt text at http://www.cde.state.co.us/communications/alttext-schoolnurserippleeffect#english

View alt text for the School Nurse Ripple Effect infographic (English)

ripple effect infographic: school nurses have a great impact on the entire community for students, schools and staff and families and communities.

View alt text for the School Nurse Ripple Effect infographic (Spanish)


8.5x11 Flyers and Posters

How to use:

  • Each flyer is available for download as a high resolution, print-ready file

Two-sided, 8.5x11 flyer

become a school nurse flyer thumbnail

Purpose:

  • Inspire interest in a career in school nursing.
  • Inspire interest in transitioning to a career in school nursing.
  • To support Colorado school districts in recruiting and hiring school nurses.

Audiences:

  • Nursing students
  • Certified nurses at other medical facilities
  • District staff interested in pursuing a career in school nursing

One-side, 8.5x11 flyer

thumbnail of investing in school nurses flyer

Purpose:

  • Raise awareness of the benefits and value of investing in school nurses.
  • Inspire interest in a career in school nursing.
  • Recognize, honor, and appreciate them for their service and impact, especially during, but not limited to, the pandemic.

Audiences:

  • Aspiring school nurses/nursing students
  • Certified nurses at other medical facilities
  • School and district leaders
  • Families, students, and staff
  • Current school nurses

One-side, 8.5x11 posters

thumbnail of school nurse appreciation poster

thumbnail of nurse appreciation poster number 2

Purpose:

  • Raise awareness of the benefits and value of investing in school nurses.
  • Recognize, honor, and appreciate them for their service and impact, especially during, but not limited to, the pandemic.

Audiences:

  • Current school nurses
  • School and district communities, students, and staff


Social Media Posts and Images

How to use:

  • Images can be downloaded or copied to a smartphone or desktop and directly uploaded to social media accounts, school newsletters, emails and other e-communications.
  • Please note there are two JPG files for each graphic - one sized specifically for Facebook or Instagram, and the other for Twitter.

Purpose:

  • Recognize, honor, and appreciate school nurses for their service and impact.
  • Raise awareness of the benefits and value of investing in school nurses.

Audiences:

  • School nurses, students, staff, parents, general school community.
  • School and district Facebook and Twitter followers.


Series A: School Nurse Appreciation Day

National School Nurse Appreciation Day is observed each year on the Wednesday during National Nurse Appreciation Week in May. It's a day to come together as a nation to honor the field of school nursing. (Note: In 2022, National School Nurse Day takes place on May 11.) The provided images can be used on National School Nurse Day or any other time of the year.

Post Copy:

School nurses keep our students, staff and communities healthy.
#ThankYouNurses | #healthyschools

Screenshot of social media images gallery with the theme nurse appreciation

View alt text for all Series A: School Nurse Appreciation Day social media images in English and Spanish


Series B: Did You Know?

Post Copy:

  • A school nurse has a great impact on a school’s entire community.
    #ThankYouNurses | #healthyschools
  • Schools with a full-time nurse report better attendance.
    #ThankYouNurses | #healthyschools
  • Communities that invest in school nurses save time and money.
    #ThankYouNurses | #healthyschools

Screenshot of social media images gallery with the theme

View alt text for all Series B: Did You Know? social media images in English and Spanish